About Opal Avenue

We take ‘good for people and the planet’ pretty seriously over here.

We obsess about curating the best ethical brands under one roof; combing through thousands of products so you can always feel confident and prosperous with your next best-sellers. At their core, our showcasing makers care about enhancing wellbeing. They champion inclusivity and stand for environmental responsibility. Most importantly, they create products that will delight your customers again and again!

THE OPAL AVENUE CLEAN STANDARD

Operating with the strongest ingredient standards in retail, you can be sure that all products showcased inside Opal Avenue have been thoroughly pre-screened to confirm they are free of over 2,000 ingredients of concern. We do the finely detailed and time-consuming ingredient label reading so you don’t have to! View our list of banned ingredients.

MEANINGFUL RETAIL

Opal Avenue is passionate about sparking environmental, economic, and social advancement for all. This is why we are dedicated to curating such a distinctive wholesale marketplace. One that actively celebrates the small businesses and products that are improving the lives of their customers.

WELCOME TO THE PREMIER WHOLESALE MARKETPLACE FOR ETHICAL LIFESTYLE BRANDS.

Our Founder

As a former manufacturer rep with a focus in sustainability, Mia Bell deeply understands that collaboration, trust, and ‘a heck of a great product’ is essential to a retailer’s bottom line. But for a small business, scouting the perfect product matches in a sea of vendors can be an overload when considering everything else on their entrepreneurial plate. Her vision: a time saving haven from overwhelm – and a platform for instant connection to forward-thinking brands that retailers can feel proud to partner with. 

“From our growing business to yours, we thank you for putting your trust in Opal Avenue. “

– Mia Bell, Chief Executive Officer – Opal Avenue.

WE ARE PROUD TO BE IN YOUR CORNER

“I’ve already found products on Opal Avenue that I didn’t know about before. Whenever I search for one thing and stumble across another, it’s wonderful because there is NO place locally that I can go and do that. Opal Avenue takes so much of the work out of searching. That’s valuable and really exciting!” – Genevieve, Store Owner – Seattle WA.

“Opal Avenue truly understands how important a supportive and collaborative relationship is to the growth of a retailer. It’s been a wonderful experience!” -Margot , Ecommerce Shop Owner – Dallas TX.



Discover Honestly Good Products™ All in One Convenient Place.