We Believe in Honestly Good Products™

When it comes to approving products for the Opal Avenue marketplace, our guiding principle is simple: are they honestly good?

We meticulously seek out vendors that operate at the highest standards of ingredient integrity, safety, and performance.

These are the gems you will find inside Opal Avenue.


To be listed on Opal Avenue, each and every vendor and individual product must go through a rigorous screening process encompassing the 4 pillars of our curation standards. Transparency – around ingredients, business practices, and principles. Ethics – humane treatment of people & a commitment to being cruelty-free at all stages of production. Sustainability – in practicing environmental responsibility. Safe Ingredients – for people and the planet. These are Honestly Good Products™.


Enjoy peace of mind knowing that all products you find inside Opal Avenue have been thoroughly pre-screened to be free of over 2,000 ingredients that are linked to health & environmental harm. From parabens to sulfates; to PEGs to phthalates – we are dedicated to sifting out unclean ingredient lists so you never have to. Download our full list of restricted ingredients.

Detailed ingredient lists are always are provided on each product page inside Opal Avenue.