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Motivating Your Team When It Comes To Retail Selling (Part 5) – The Reception Team Earns Customer Trust

In the ongoing series on implementing a successful retail culture, How Can I Motivate My Team When It Comes To Retail Selling?, we have touched on the importance of the customer journey, the manager’s mindset & the staff members role in generating sales. Today, let’s discover the 4th key element to growing your retail culture […]

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Retail Reflections: Motivating Your Team When It Comes To Retail Selling (Part 4) – Staff Members Transform Into Experts.

If you’ve been joining along in this special Retail Reflections series, How Can I Motivate My Team When It Comes To Retail Selling?, we’ve learned that there are 6 key components that activate an increase in sales. And so far we have explored the Customer and the Manager’s vital role in the process. The Customer […]

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Retail Reflections: Motivating Your Team When It Comes To Retail Selling (Part 3) – The Impact of Managers

In our last Retail Reflections session together, we explored the perspective of The Customer and the importance of defining your customer journey to expand your retail sales.  Today, we take a look at the crucial role of The Manager in building a successful retail culture.    First, let me remind you of the 6 elements that […]

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Retail Reflections: Motivating Your Team When It Comes To Retail Selling (Part 2) – What Has The Customer Got To Do With It?

Early on in the series of articles on Retail Reflections: How Can I Motivate My Team When It Comes To Retail Selling? I defined the 6 elements that make a successful retail sales environment: The Customer. The Manager. The Staff Member. The Reception. The Marketing. The Merchandising. The impact on your bottom line when it […]

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Retail Reflections: What Is Email Automation? Your Shop’s Next Massive Revenue Generator. That’s What.

As a store owner, it?s possible that you may have mixed feelings about jumping into creating marketing automation for your business. Though there?s no doubt that at some point you, as a consumer, have window shopped on your favorite sites, added items to your cart, and just didn?t quite get yourself to hit that ?checkout? […]

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Retail Reflections: How Can I Motivate My Team When It Comes To Retail Selling?

It?s the $1000 question that is always on store owner & manager?s minds and generates a huge topic of discussion. Throwing their hands up in defeat, I?ve heard business owners say: ?I have tried everything to get them engaged.? ?I give commission but no one cares.? ?I have created contests but it?s always the same […]

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Brand Spotlight: Why Social Responsibility Matters to Mouthcare Line The Humble Co.

Mouthcare is a segment of the personal care industry that sometimes gets overlooked in the switch from conventional to better beauty. But you could argue that it’s more important to have clean, safe toothpaste, and a sustainable toothbrush than is it to have nontoxic foundation. The Humble Co., an innovative brand that bases its products […]