Children’s Boutique, Jillian’s Drawers, Puts Community First.

In 2005, what started as a grassroots idea to help parents learn the ropes of cloth diapering quickly morphed into a central meeting & physical space.  Now, Jillian’s Drawers finds itself in a 2,300+ square foot retail store thriving in Ithaca, NY. Their incredible and unconventional secret to success? Putting profits towards that which they […]

World’s First 3D Boutique: Beautyque NYC

When we say that our retail community here at Opal Avenue is conscious and courageous – we mean it! Independent retail entrepreneurs are passionately dreaming up what’s next and pushing the envelope of what’s possible for their stores. Minimizing carbon footprints, choosing honestly good products, and bravely shifting as the landscape evolves around them daily. […]

Motivating Your Team When It Comes To Retail Selling (Part 7) – Enticing Merchandising That Boosts Sales

We come to our final point of the Retail Reflections series “How Can I Motivate My Team When It Comes To Retail Selling?” where we uncover the essential elements that can help you increase your retail sales. We’ve walked through 5 of 6 vital components of a supercharged retail strategy. Today, let’s discover how Merchandising […]

Motivating Your Team When It Comes To Retail Selling (Part 6) – Create ‘Buzz’ About Your Retail Offerings

We’ve reached part 5 in our ongoing Retail Reflections series “How Can I Motivate My Team When It Comes To Retail Selling?” where we uncover the essential elements that can help you increase your retail sales.  In the last week’s we have walked through simple and actionable steps for tuning each of these parts of […]

Motivating Your Team When It Comes To Retail Selling (Part 5) – The Reception Team Earns Customer Trust

In the ongoing series on implementing a successful retail culture, How Can I Motivate My Team When It Comes To Retail Selling?, we have touched on the importance of the customer journey, the manager’s mindset & the staff members role in generating sales. Today, let’s discover the 4th key element to growing your retail culture […]

Motivating Your Team When It Comes To Retail Selling (Part 4) – Staff Members Transform Into Experts.

If you’ve been joining along in this special Retail Reflections series, How Can I Motivate My Team When It Comes To Retail Selling?, we’ve learned that there are 6 key components that activate an increase in sales. And so far we have explored the Customer and the Manager’s vital role in the process. The Customer […]

Motivating Your Team When It Comes To Retail Selling (Part 3) – The Impact of Managers

In our last Retail Reflections session together, we explored the perspective of The Customer and the importance of defining your customer journey to expand your retail sales.  Today, we take a look at the crucial role of The Manager in building a successful retail culture.    First, let me remind you of the 6 elements that […]