Motivating Your Team When It Comes To Retail Selling (Part 3) – The Impact of Managers

In our last Retail Reflections session together, we explored the perspective of The Customer and the importance of defining your customer journey to expand your retail sales.  Today, we take a look at the crucial role of The Manager in building a successful retail culture.    First, let me remind you of the 6 elements that […]

Motivating Your Team When It Comes To Retail Selling (Part 2) – What Has The Customer Got To Do With It?

Early on in the series of articles on Retail Reflections: How Can I Motivate My Team When It Comes To Retail Selling? I defined the 6 elements that make a successful retail sales environment: The Customer. The Manager. The Staff Member. The Reception. The Marketing. The Merchandising. The impact on your bottom line when it […]

What Is Email Automation? Your Shop’s Next Massive Revenue Generator. That’s What.

As a store owner, it’s possible that you may have mixed feelings about jumping into creating marketing automation for your business. Though there’s no doubt that at some point you, as a consumer, have window shopped on your favorite sites, added items to your cart, and just didn’t quite get yourself to hit that checkout […]

Natural Beauty That Works: Meet Retailer h2o closet – Modern Apothecary

What you do get when two industry veterans launch their own retail shop with a focus on products that actually do what they claim? h2o closet – Modern Apothecary, a boutique chain of two stores in La Quinta and Palm Springs, California. Read on to get a full picture of what makes this retailer stand […]

A Beauty Apothecary for the New Age: Meet Veer & Wander

What do you get when you combine expertise in the industry with cool-girl San Fran vibes? A modern apothecary dedicated to cleaner, greener options. Veer & Wander, a salon and beauty boutique in San Francisco, wants to be a place customers linger, where they can learn more about beauty and create rituals for themselves. Here, […]