At HealthNaturally, Co-Founder and President of Product Development, April Morris, says that they believe that the secret to wellness in people, animals and our environment comes from plants. That’s why HealthNaturally uses medicinal botanicals that come from sources that use the strictest standards for farming, harvesting, extracting and manufacturing. Ultimately, their goal is to make consistent high-quality, plant-based finished goods that work—naturally. We got to chat with April to dive deeper into HealthNaturally‘s philosophy, and find out about the line’s best-selling products.
Tell us about the background of HealthNaturally. It was created by a Chinese medicine practitioner and you, an essential oils blender/certified herbalist—why is that combo important and how does it make HealthNaturally stand out?
Paul Murray, our CEO, started HealthNaturally in 2014. Paul and I have been friends for more than a decade, through his acupuncture practice, and we came together to formulate herbal-infused products containing CBD oil. Paul obtained his diplomat of Oriental Medicine from the Colorado School of Traditional Chinese Medicine and is a certified nutritionist, while I am a certified herbalist. This training has allowed Paul and me to use plant medicine daily to help alleviate many different ailments.
We really started HealthNaturally to help as many people as possible. Through our practices of acupuncture & herbalism, we can help a handful of people each day, but with HealthNaturally products, we can help thousands [of people] a day. We created HealthNaturally because we wanted to combine the powers of plant medicine, which includes herbal extracts, essential oils and cannabidiol (CBD) oil, to help our customers experience relief and health… naturally!
What key ingredients does HealthNaturally utilize to create its formulas?
The main ingredient we focus on at HealthNaturally is our hemp oil extract, which contains cannabidiol or CBD, as well as other cannabinoids and terpenes. Our CBD oil is a full-spectrum, solvent-less, CO2 extract made from Colorado-grown hemp. Full-spectrum oil refers to oil extracted from hemp that contains the unique profile of the original hemp plant, without any components removed or artificially added. Full-spectrum hemp oil contains an array of cannabinoids, vitamins, minerals, fatty acids, proteins, flavonoids and terpenes. Research shows that using full-spectrum hemp oil creates an entourage effect, where the sum of the compounds are synergistic, or work better together than individually, thereby magnifying their therapeutic properties.
What’s your hero product (bestseller) and why?
Our bestseller is our Hemp Oil Relief Salve. The formulation behind this product is why I think it sells so well. Not only does it contain CBD, but it also contains a wide array of other anti-inflammatory herbs including white willow bark (aspirin is derived from this), boswellia (frankincense in derived from this), ginger root, cayenne, menthol, etc. All of these anti-inflammatory herbs work together to really fight against any inflammation occurring in the body; most pain is due to inflammation.
With all the hemp and CBD brands on the market these days, what does HealthNaturally do to make its products different?
Our ingredients are really the main thing that makes us at HealthNaturally stand out. We use all-natural, plant-based ingredients and our products are free from parabens, synthetic fragrances, artificial colors and sulfates. We are also proud to announce that all of our topicals are Leaping Bunny Certified Cruelty-Free! This certification ensures consumers that our products, as well as our ingredient suppliers, do not test on animals and have made a pledge to never do so. This certification will soon be on our labels.
HealthNaturally has topicals and ingestibles. How do each of those work to harness the power of hemp?
Eastern medicine teaches about guide herbs, which are herbs that “guide” other herbs or compounds in the body, greatly increasing their effectiveness. CBD is considered a guide, so it increases the effectiveness or medicinal properties of anything you combine it with. Many people do not know that the skin is the largest organ in the body; therefore, anything you put on your skin is the same as ingesting orally.
Specifically to the topicals, we combine CBD, cocoa butter, vitamin E, white willow bark and menthol, which all work to decrease inflammation, increase bloodflow and moisture. Ingestibles combine CBD with organic hemp seed oil (high in omega fatty acids), which reduce inflammation and anxiety, and also increase immune response.
Topicals tend to harness the power of hemp by acting as a spot treatment or on a targeted area, whereas consumables reduce the overall inflammation of the entire body. This is important when targeting specific conditions, which may benefit from using both types of products. For example, if someone has extreme inflammation in the joints or soft tissues, then they can use a topical specifically where it hurts, but also an ingestible to help the inflammation from returning on a daily basis. They could still experience flare ups, which require topical, but they will be fewer and farther between.
Anything new you’re working on that you can share?
We are really excited for what is coming next! They are still on the drawing board for now, but know we have three to four new, exciting products just around the corner!