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Trend Report: Beauty Goes Minimal

Complicated skincare is a thing of the past as we head into 2020. Gone are the 12-step routines of the Korean skincare trend and in its place are multipurpose products that do double, triple or quadruple duty—in less time. Meet a few of the Opal Avenue brands leading the pack in our latest Trend Report.

Divine Scents Aromatherapy Stress Relief Inhaler

The power of essential oils has been on beauty’s radar for a while now, but this upcoming year, you’ll see even more multipurpose products relying on EOs to do heavy mood lifting. This Stress Relief Inhaler from Divine Scents is an on-the-go mood booster, which is key to the minimalism trend. Stick it in your purse or leave one in your car or on your desk and inhale the scents of rosewood, coriander and sandalwood to produce a deeply warm, relaxing and soothing feeling anytime you need it. It fights stress and promotes relaxation, all in a tube smaller than your lipstick case.

Ava Isa Aurora Rose SPF 45 Ultra Matte with Bio UVA Ultra Sunscreen

You know that perfect tinted moisturizer with sunscreen you’ve been searching for? This one from Ava Isa is IT. With a nude-rose illuminating tint, it’s the most light-weight, ultra matte sunscreen to date—with Ecocert certified organic 15% Zinc Oxide as its active ingredient and the brand’s patent pending Bio UVA Ultra in a tinted form. This extremely dry touch finish feels instantly weightless when applied to the skin and it does double duty because it also provides exceptional UVA and UVB protection with zinc oxide as its only active ingredient. It streamlines your makeup routine, while being beneficial and protective to skin. Talk about minimalism (without losing the potency).


You can’t talk about beauty minimalism without talking about this multi-purpose balm. Created by a makeup artist to prep skin before makeup application, this ointment softens dry skin and be used for pain relief on cuts and burns while reducing redness. Ouli’s Ointment also acts as a multi-application beauty product with uses including smoothing fine lines under the eye, perfect for chapped lips, and as a barrier under makeup to create a healthy glow. It even tames flyaway hairs. It’s the only thing you need in your pre-makeup routine.

MakeupDrop Everyday Set

Streamlining makeup application is yet another way beauty minimalism will take 2020. You can skip basically all your makeup brushes by adding the MakeupDrop Everyday set to your routine. The carefully designed silicone makeup applicator can be used to apply foundation, concealer, eye makeup, blush, highlighter, bronzer… you name it! It also eliminates makeup waste by reducing the amount of product you use. These two silicone applicators distill all of your favorite makeup accessories into one succinct device, clearing clutter from your makeup bag, and your life.


Neeta Naturals Elaadi Face & Body Oil

Whenever you find a product that works for both your delicate facial skin and your body, hold onto it tight. Perfect for traveling or just for minimizing your beauty routine, The Neeta Naturals Elaadi Face & Body Oil manages to work wonders for both your face and your body. The ancient Ayurvedic recipe infuses herbs in sesame oil and a water decoction to extract both oil and water soluble phytoactive components of these beneficial herbs. It has been used for centuries for soothing irritated skin conditions including eczema and dry skin, and it’s known to improve complexion, skin texture and to reduce appearance of acne and eczema scars.

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Trend Report: Back to School Tools

With back-to-school just around the corner (or in full swing, depending on your locale), brands are stepping up to provide multi-purpose, dual-use and easy-to-use products that make a fast impact post-summer. The launch into the busy school-year fall season requires streamlined, proactive products that make life a little bit easier, without compromising on your #BetterBeauty standards. Here are four Opal Avenue brands ready to guide customers into the school year with back to school tools you’ll want to keep nearby year-round.

Terra and Co. Sustainability Oral Care Set

After all those sweet summer treats (did anyone else indulge in lots of ice cream this season?), getting oral health back in balance is a must. Terra and Co. has the answer with its ultimate teeth whitening set, in their signature “Sustainable is the New Black” bag, made from recycled plastic bottles. The set includes the full spectrum of their natural, healthy oral care: Brilliant Black Oil Pulling Ayurvedic oil made with activated charcoal and peppermint essential oil; Brilliant Black Activated Charcoal Toothpaste for whitening and removing tartar; a biodegradable bamboo toothbrush; and Brilliant Black Zero Waste Dental Floss, with naturally occurring anti-bacterial properties that effectively removing buildup a toothbrush can’t reach.

Full Unicorn’s Gemstone Resurfacing Treatment

Post-summer skin feeling a little, well, meh? With the inevitable outdoor time summer brings also comes the potential for sun damage and dullness, as well as dehydration. Enter Full Unicorn’s Gemstone Resurfacing Treatment made with juicy papaya and pineapple enzymes that gently slough away dead skin cells, helping to reveal brighter, more glowy skin. Hexagonal gemstone micro-crystals also work to build collagen, while multi-fruit AHA’s go to work on fine lines and wrinkles, helping to even out your complexion and skin tone. Then, a boost of hyaluronic acid draws moisture into skin as it helps build elasticity, so you can wave bye bye to dull, dry skin.

Who doesn’t need an all-purpose beauty balm that doubles as a quick-soothing treatment? Ouli’s Ointment All-Purpose Beauty Balm is truly multi-use. It works just as well as skip prep for makeup application as it does mixed with tinted powder to create a creamy foundation. It also helps soothe dry skin, eczema and psoriasis, and can help decrease irritation, redness and itching. It’s the perfect purse companion for busy back-to-school days (or full-on weekend errand days).

Nelum Botanics Rose & Geranium Aqua Vitae Rejuvenating Toner

Aging with grace can be challenging if you live in a harsh environment like a bustling city. To help ease into the natural course of life, with grace and gratitude, Nelum Botanics created the Aqua Vitae Rejuvenating Toner  for mature skin. This delicate blend of organic rose and organic geranium essence, botanical extracts and pro-vitamins works with you, and not against you, as it supports skin’s elasticity and beautifies skin tone. It’s a perfect addition to a fall skincare routine, when the busy season picks up and skin could use a boost.

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Trend Report: Plastic-Free July for a Healthier Planet

Every year, eight million metric tons of plastics enter our oceans, on top of the estimated 150 million metric tons that currently circulate the world’s marine environments. It’s overwhelming?but it can be reversed. That’s part of the reason brands are opting in to more sustainable packaging that avoids single-use plastics and ultimately makes for a healthier planet. During Plastic-Free July, we wanted to highlight a few #BetterBeauty brands that have taken the sustainability, plastic-free need to heart, creating products that are safer and better for the planet, all while being effective for consumers. Here are four Opal Avenue brands doing their part year-round to protect and renew the planet with environmentally friendly ingredients and packaging.

Lunette Reusable Menstrual Cup

Not only is the Lunette Reusable Menstrual Cup zero-waste, but the box the cup comes in is 100 percent compostable. You won’t find any plastic here?the clear, see-through window on the box is actually made of wood pulp, and the cup itself is made of soft, medical-grade silicon, which is BPA and chemical free. On top of saving menstruating humans money by being reusable for several years, the Lunette Cup is a winning vote for the environment, and helps us stay plastic-free for more than July.

The Humble Co. Chewing Gum

This chewing gum from The Humble Co. is brought to you by dentists who care about your oral health, the environment and children in need of oral care. Did you know that conventional gums often contain fillers, including plastics, in their formulas? Skip the plastic and try The Humble Co.’s gum, which is instead made from trees like birch and acacia. It’s naturally good for your teeth and breath, and includes nothing artificial, and no added sugar. The packaging is eco-friendly and can be thrown out with the organic trash. It’s a win-win-win, for consumers, the planet and our communities.

Green & Gorgeous Organics’ Aerosol-Free Dry Shampoo Dispenser

A glass + stainless steel dry shampoo dispenser is genius in the world of aerosol sprays that both utilize plastics in their packaging and contain harmful, potentially hazardous ingredients in their formulas. Green & Gorgeous Organics is paving the way for a safer, more sustainable option with its aerosol-free dry shampoo dispenser. Add to it that the brand’s dry shampoo is housed in recyclable cardboard containers, and you’re looking at innovative, plastic-free products making waves in the #BetterBeauty industry.

Meow Meow Tweet’s Lip Balm + Deodorant Sticks

Meow Meow Tweet is a brand with sustainability at its core. Since its inception, MMT has led the industry in unique, accessible formulas and planet-friendly packaging. Their vegan lip balms and deodorants are both housed in biodegradable cardboard tubes, meaning that they’ll disintegrate into products like water and carbon dioxide as micro-organisms in the soil go after them. They’re plastic-free, and much safer to use in the long-term, for both health and environmental reasons. Bonus? They smell incredible and they’re super effective. Another win for consumers and the planet.


Interested in other trends in #BetterBeauty? Read about the influx of beautiful, nontoxic haircare that’s making manes soft, shiny and manageable.


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Trend Report: Hair’s the Deal

One aspect of cleaner, greener, better beauty that many converts struggle to find favorite replacements for is in the haircare category. From shampoo and conditioner to styling and treatments, haircare options are fewer and further between than the plethora of skincare choices we’ve seen explode onto the market in the last five years. But, thankfully, brands are noticing that hole in better beauty offerings and they’re stepping up. With new formulas (think shampoo bars) and innovative ingredients, these Opal Avenue brands are leaning into the need for safer, more natural haircare options.

Loving Culture Hair Oil

This elegantly crafted, invigorating, transformative and versatile holistic hair oil is made to moisturize, promote healthy hair growth and elasticity, and prevent damage against heat, chemicals and natural elements. It’s a uniquely derived oil blend that’s also nutrient dense in composition, rich in vitamins B,C and E, plus omega fatty-acids. Potent extracts such as cayenne pepper and cinnamon have been combined to nourish, revitalize and protect hair follicles and scalp. These anti-inflammatory ingredients have properties that can help to restore moisture, too. The best part? All the ingredients are sustainably sourced and USDA certified organic. Plus, the formula’s argan oil is fair trade, and Loving Culture seeks to ensure that the standards of sourcing of this highly desirable oil are ethical.

Meow Meow Tweet Shampoo Bar

With a rich lather and its sweet, herbal scent, this unique bar soap was formulated to nourish your hair?but it can be used on the whole body too! Rich avocado oil and aloe vera condition and soften, while rosemary and hops flowers promote shiny, bright hair and scalp health. Without a bottle, it’s got a lesser carbon footprint than your standard shampoo, too, making it hair and environmentally friendly.

Katari Beauty Hair Masque

Sometimes hair doesn’t need deep conditioning. It needs growth, health and a good cleanse, which can be great for strengthening hair follicles and boosting volume. This is what Katari Beauty’s Argil Hair Masque does with one powerful ingredient, 100 percent pure Tunisian green clay, which is chock full of minerals like iron, magnesium, calcium, organic plant matter and dozens of trace minerals. It cleanses the scalp well, without stripping skin’s natural oils or hair color, and goes deep to nourish the epidermis and help with healthy hair growth. It can do all of this while also helping to preserve and nurture hair’s pigment. It’s a powerful, natural, bio-organic hair treatment hand-picked in the Atlas Mountains of Tunisia.

HeathNaturally Hemp Softgels

HealthNaturally?’s Hemp Oil Softgels contain a full array of botanicals, providing essential fatty acids including omega 3, omega 6, GLA, SDA and vitamin E, that can help strengthen strands from the inside out. These vegan, gluten-free softgels support recovery from exercise-induced inflammation, and management of normal, everyday stressors?all of which can help regulate hair loss. Hemp oil helps promote homeostasis and an overall reduction of stress in the body, and untreated stress can result in hair loss. By adding hemp into a regular routine, locks can flourish.

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Trend Report: Botanical Bliss

In the age of #betterbeauty, brands have taken a deep dive into some of the planet’s best resources: plants. From plant-derived to whole plant extracts, the rise in botanical ingredients is creating a tsunami of products that embrace the power of plants. Brands are utilizing botanical ingredients to create products that rejuvenate and repair skin for a few reasons.

First, plant-sourced ingredients are more bio-available and recognizable by our bodies. They’re easier to access and therefore, we can reap the benefits from them easier because our bodies know how to convert them. Secondly, botanical ingredients are just what consumers want. We’re seeing an increase in knowledge and demand for cleaner ingredients, and plants can do the heavy lifting that big brands used to rely on synthetic ingredients for.

With all that in mind, let’s take a look at a few Opal Avenue brands that are ahead of their time. They’ve been using botanical ingredients from the beginning and they’re not just capitalizing on the trend. Here are seven of our featured products that lead the pack in botanical beauty bliss.

Basd Mint Body Scrub

This natural, organic, coffee-based exfoliator is rich in vitamins and natural oils to leave you feeling smooth and soft. The coffee is chock-full of antioxidants, and its caffeine can help perk up dull skin. Sweet almond oil, naturally high in vitamins E and A, rounds out the plant ingredients, while peppermint oil, with its refreshing and uplifting scent, makes it a must-have for mornings. It’s all like a mint mocha for your body.

Bushel & a Peck Baby Body Balm

Organic, plant-based ingredients of shea butter, coconut oil and red raspberry seed oil deeply moisturize in this Baby Balm intended for use on the little ones. It was designed to utilize those plants to aid in the restoration of dry skin on children and calm sore baby bottoms from diaper rash.

A light blend of essential oils coriander, geranium, palmarosa, lavender, ylang ylang, Roman chamomile and others, envelope and cradle the skin gently, invoking a sense of tranquility, calmness and positivity, all while being soothing and beneficial to skin, thanks to their plant powers.

Ellie Bianca Luxe Immortelle Serum

Especially good for well-cared for skin, this serum is a blend of the purest and most nutrient-dense plant oils to leave your skin looking balanced, refreshed and glowing. One to two drops of this luxurious serum is all needed to put your best face forward, thanks to the healing properties of ingredients like tamanu oil, seabuckthorn extract and immortelle oil, one of the most powerful plant essences.

Full Unicorn Gemstone Resurfacing Treatment

Juicy papaya and pineapple enzymes gently slough away dead skin cells, while hexagonal gemstone micro-crystals work to build collagen in this treatment meant to enhance and refine skin. Thanks to multi-fruit AHAs, fine lines and wrinkles, and an uneven complexion and skin tone can be things of the past. These natural enzymes from fruits help skin cells turnover, and can help reveal more glowing and younger-looking skin. 

Modicum Birch Tree Spritz

The entire Modium line harnesses the power of birch tree, which infuses skin cells with essential nutrients, promotes cellular regeneration and restores skin’s vitality. Birch water and hyaluronic acid provide continual hydration, pulling out each plant’s superpowers, and focusing them on skin. Aloe and rose otto are known for their regenerating and antibacterial properties too, which can leave skin with less redness and irritation, on top of intense hydration.

Nelum Botanics Herbal Salve

Earthy, vibrant and soft jade colored, this is best-selling product is loved for the amazing relief it provides against cuts, bites, dry patches and pimples. Where does the relief come from? Plants! Essential oils with proven healing and rejuvenating properties, blended with emollient plant oils and butters make this a must-carry everywhere you go. It can help to relieve pain and itching, and it can support cell repair while nourishing skin with amino acids, antioxidants and vitamins?all derived from powerful plants.

Prim Botanicals Flor Obscura

Totally tantalizing, Flor Oscura is a voluptuous blend of pure essential oils like wild rose, warm sandalwood and deep amber. Spicy, seductive and completely intoxicating, Flor Oscura always leaves a lasting impression. And it does that without the synthetic fragrances that can contain hazardous ingredients. Instead, it blends the scents of plant oils to create not only a beautiful scent to remember, but also to remind us that even our most superficial products should be working for us, not against us.

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Trend Report: Conscious Beauty and Wellness

Sustainability and being environmentally conscious have risen to the forefront of the cultural conversation as climate change garners more scientific evidence and as things like tropical storms increase in severity and frequency. There’s no doubt that the impact of our human habits on the planet are becoming more and more visible. Natural beauty and wellness brands have been among the first to not just acknowledge that impact, but to also make changes to their products to become more environmentally friendly. It started with ingredients, and now it’s grown to packaging, preservatives and more. These are the Opal Avenue brands that keep innovating to ensure sustainability for both their products and the planet.

Meow Meow Tweet

Since its inception, vegan brand Meow Meow Tweet has been incredible environmentally conscious. From reducing its environmental impact by using only vegan ingredients to changing its lip balm tubes from plastic to the more easily bio-degradable cardboard, this brand is doing its part to ensure that it leaves the planet better than it found it.

Primal Derma

On the flip side of vegan, Primal Derma embraces the age-old idea that the cycles of life and death feed each other?and we can’t escape them. Grass-fed beef tallow, the brand’s superhero ingredient, has an at least 17,000 year pedigree of being used in skincare because its molecular structure is so similar to that of human skin. When ethically raised, this ingredient is a nod to sustainability, holding close the idea of using all parts of an animal, and not wasting anything.


BRAID’s product line promotes the healing properties found in nature so you never have to worry about harmful chemicals, preservatives or fillers running into our waterways or seeping into our earth. Their team is also passionate about providing pure beauty and wellness that gives back. For every product sold, BRAID gives to life changing supplies, mentorship and aid for homeless children. It’s note just about what the products themselves can do to impact the world, but how the ethos of the brand can create long-term change.

Katari Beauty

Katari products are clean, ancient, sustainable and responsible. Its founder sources every single ingredient all the way to its origin, while sharing stories of people behind it all. The brand packages its single ingredients in glass containers because it doesn’t like plastic. Its founder is also already working hard on the brand’s next generation of packaging to make an even smaller waste-print. The team upcycles every scrap of paper and cardboard its receives, and reuses all it can for a cleaner, better and simpler world.

Lunette Menstrual Cup

It’s been estimated that a woman will throw away between 250 and 300 pounds of tampons, pads and other sanitary products in her lifetime. Without adding to the shame surrounding periods, Lunette Menstrual Cup wants to help change that. A medical-grade, silicone, reusable cup, Lunette saves consumers money, keeps sanitary products out of landfills and helps the female reproductive system stay healthy by?collecting fluids rather than absorbing them, keeping your superior interior naturally lubricated and healthy.

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Trend Report: Beauty As Wellness















With ingredients taking the spotlight for healthy beauty brands, it’s no wonder a few lines have taken it further, and began to incorporate overall wellness into their ethos. It’s not just about what smells lovely, looks pretty and feels good?it’s about tapping into the customers’ desire to feel well and do good for their bodies and the planet. These Opal Avenue brands are taking the reigns when it comes to crafting beauty as wellness.

The Humble Co.

Founded by a small group of dentists from different parts of the world, The Humble Co. and Humble Smile Foundation were created from a shared commitment to oral health and an understanding that it?s not necessary to harm our environment just to brush our teeth properly.?Humble Brush has a handle made from 100% biodegradable, sustainably-grown bamboo. The bristles are made of nylon-6 bristles from Dupont. The packaging is eco-friendly, the box and inside wrapper are made from recycled materials, and can be thrown out with the organic trash. The brand’s focus on both good-for-you and good-for-the-planet materials makes it stand out worldwide.

Athena Teas

Athena Teas offers a simple way to integrate pure, single origin teas into a daily routine. Never blended or flavored, the teas express only their natural flavors and characteristics born of varied terroir and exquisite craftsmanship.?Carefully selected from around the world, the brand’s partners grow, harvest and process tea according to traditional methods. By limiting harvest to a few times a year, the tea plants grow slower, allowing beneficial antioxidants to concentrate in the buds and young leaves. That, with the combination of lower levels of caffeine and L-theanine, a natural compound unique to tea that has been prized by humans for thousands of years, are known to relax and focus the mind, giving customers a rich experience.

Cannabliss Organic

Cannabliss Organic skincare is made of naturally rich, full-spectrum hemp oil to provide numerous healing benefits. The line’s herbologist starts with a natural carrier oil as a base and adds powerful Korean herbs like Mulberry bark and panax ginseng to enhance the effectiveness of each product.?The founders believe in a holistic approach to life, and their natural, organic products nurture body and soul so you can be your best, true self, while reaping the benefits of powerful ingredients.


Majka founders developed healthy and convenient products that have been carefully researched and formulated with the finest ingredients. Each product was engineered to provide optimal lactation support and fundamental nutrition for mothers and their babies, giving Mom a way to recharge from the inside out, and helping ensure Baby has the nutrients needed for stable growth.


Mender brings non-gendered design thinking and a passion for botanical healing to their line of CBD bodycare. C0-created by an apothecary and doula well versed in the health benefits of CBD oil, MENDER utilizes rich, organic essential oils, locally sourced California olive oil and high-quality full-spectrum certified, third-party tested CBD extracted from non-GMO, pesticide-free hemp to balance and mend the body, and provide all humankind with healthy bodycare.

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Trend Report: The Man in the Mirror

It’s easy to assume that the beauty industry is propped up by women, especially when a recent survey indicated that millennial women?on average spend around $714 in the category while men only spend about $297 per year. But that doesn’t mean there’s not room for growth for men and women, and as the healthy, safer cosmetics industry expands, so does the chance to reach male consumers in new ways. Their female counterparts might have jumped on the nontoxic personal care bandwagon first, but male customers are ripe for the picking?and that’s why some of the smartest brands are tailoring their latest releases to (or building their bedrock on) unisex products, enticing the man in the mirror. Here are a few Opal Avenue brands leading this trend.

Trend Report:

PLANT Apothecary

The brand describes itself as “organic, unisex skincare and bath goodies for an inclusive audience?in packaging that you won’t mind keeping on view,” and for good reason. The products not only look beautiful in any bathroom, they also aren’t packaged with just the ladies in mind. PLANT’s scent blends are evocative, but not flowery or too sweet, making them accessible and intriguing for males and females alike. The simplicity of the line’s packaging is compounded by the short ingredient lists, easy-to-use instructions and recognizable formulas. Complicated serums that require customers to decipher their use are replaced with all-purpose products that make getting ready every day a snap.

Buck Naked Soap Company

With a recently released men’s line, Buck Naked Soap Company showed its ability to be ahead of the curve on men’s grooming. Products tailored to men’s needs (a shaving soap, a beard growth oil, a beard balm and more) make the brand stand out, and make men feel more comfortable to add to their personal care collection.?Through their small-batch operation, they make high-quality, handcrafted, vegan, cold-process products that are now bringing luxury nontoxic beauty to men and women alike.

SWAY Company

Traditionally, deodorant is one of the trickiest conventional products to ditch?men and women alike are used to anit-perspirants and have a hard time getting on board with the idea of actually experiencing sweat. For men who, on average, sweat more than women, it can be an even more daunting task. Enter SWAY Company’s Underarm Detox Kit for Men,?formulated with a special blend of organic, raw apple cider vinegar and natural ingredients. It works by restoring and maintaining the pH balance of underarms, which prevents odor-causing bacteria from thriving. And it’s scented with?W. Indian Sandalwood and Clary Sage for men, making the swap that much more appealing.


While it may seem like a flowery and fruity set of formulas, the unisex nature of all Thesis beauty products make it stand out. Face oils and mists that utilize herbs and botanicals dig down to the effectiveness of natural ingredients, and entice anyone looking for high-quality, potent ingredients. Its line of unscented products is particularly friendly to male customers, and makes it easy for families with different skin types or needs to streamline their purchases, focusing on one line that work for everyone.

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Trend Report: Scent-sory Experiences

Synthetic fragrance is one of the most potentially hazardous ingredients you can find in conventional cosmetics and personal care products. Why? Because in the United States, fragrance falls under trade secret laws that prevent companies from having to reveal their proprietary formulas?which means the term “fragrance” or “parfum” can contain hundreds of synthetic chemical components, including those banned by the FDA for being unsafe. These chemicals have been linked to hormone disruption, birth defects, skin irritations, headaches and more.

Clean and green beauty brands have long set themselves apart by avoiding synthetic fragrances in exchange for natural scents that come from essential oils. This creates products that are not only safer to use, but also carry the potency of distilled plants. The documented healing and mood-boosting properties of essential oils?has made them increase in popularity, and made consumers sit up and take notice. Brands are now capitalizing on the properties of essential oils to create more effective products that also carry the benefit of creating a scent-sory experience. Read on for the Opal Avenue brands that are leading the charge.

Trend Report: Scent-sory Experiences














ADORAtherapy Mood Boosts

ADORAtherapy’s entire line is based on the principle of being more than perfume. The potent, high-concentration blends of essential oils are designed to become part of your daily ritual for well-being. Using expertly sourced and formulated ingredients, ADORAtherapy’s Mood Boosts help create habits for self-love and self-care by empowering women and men to pay attention to and embrace their moods. Designed like a perfume with a top, middle and base note, Mood Boosts actually take their users beyond perfume, empowering them to make healthier choices to shift their moods.

?Buck Naked Soap Company Energizing Marigold Bath Bomb

Buck Naked Soap Company is an all natural, vegan, handcrafted luxury beauty brand. The small-batch operation makes cold-process natural soap and bath products using only the best in naturally occurring ingredients. Their bath bombs pack an essential oil punch, each designed to create a scent-sory experience with each use. They’re crafted to set a particular mood, creating a calm and relaxing experience. Drop one into a warm-water-filled tub and experience the shift in mood you need!

Jacq’s Revitalizing Face Toner

With pure essential oils alongside potent plant extracts, Jacq’s Revitalizing Face Toner brings to the forefront the impact of scent. A spritz of the tonic refreshes and renews mood as much as it tones and brightens skin. As a pick-me-up during the day, this sweetly scented face mist captures the power of plants and harnesses them for your use any day, any time. It creates balance on the skin, and balance in the body by encouraging a moment to pause and reflect, reset and rejuvenate.

Meow Meow Tweet Outdoor Spray (Insect Repellent)

Everything in the Meow Meow Tweet line is expertly blended to create a beautiful and beneficial scent-sory experience with each use. But the product that stands out as harnessing the potency of essential oils the most is the line’s Outdoor Spray. It functions nearly like a natural perfume, the combo of EOs is so inviting and calming. Lavender, lemongrass, fir, geranium and cedar blend together perfectly for a woodsy, yet light and botanical scent that feels like a treat, even as you’re applying it to ward off bugs (with zero toxic chemicals). Meow Meow Tweet has taken a previously annoying and frustrating experience (read: DEET application) and created a pleasant and fun ritual that you’ll want to engage in all summer (and fall and winter) long.


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Trend Report: Products to Enhance Your Summer Experience

Seasonal eating is all the rage, but what about seasonal skincare and personal care products? Taking advantage of nontoxic beauty that enhances your summer experience is what this season is all about. From fruit-infused skincare to natural deodorant that utilizes fresh scents, let’s take a closer look at Opal Avenue brands that bring seasonality to the forefront.

Harmony + Blossom Jasmine & Sea Salt Hair Mist

This new natural sea salt hair texturizing mist is enriched with aloe vera to hydrate hair, and jasmine floral water to freshen and nourish each strand of hair. It’s naturally fragrant with a beautiful scent that also brings vitality to flat, limp hair, leaving it looking fresh and voluminous. The combination of water, jasmine floral water, and Atlantic sea salt work together to give you effortless, beach-ready waves while the aloe vera soothes the scalp and tames frizz. While we love it for summery beach waves, it can be used to enhance strands all year round.

Thesis Facial Mask Strawberry Dessert

Formulated with real organic strawberries, this dry to wet mask provides full antioxidant benefits with each application. Strawberries provide protection for your skin, have soothing properties, tighten pores and gently exfoliate, helping get rid of breakouts, blemishes and clogged pores. Truly natural and organic luscious ingredients brighten, detoxify and clarify skin with fresh, summery fruits. Especially beneficial for dry, blemished, tired skin and any complexion in need of an extra vitamin boost, Thesis’ Strawberry Dessert mask is rich in anti-aging antioxidants, organic acids and natural vitamins. Applied regularly, this mask helps skin cope with blemishes and signs of environmental and sun damage, and improves skin?s tone, texture and appearance.

Cleo & Coco Men’s Basil Mint Natural Deodorant

Not just for women, this trend highlights products for men as well, like Cleo & Coco’s Men’s Basil Mint Natural Deodorant. Gentle enough to be used daily, this nontoxic deodorant is formulated with coconut-derived activated charcoal and bentonite clay magnets that naturally draw out and eliminate odor-causing toxins, bacteria and wetness. It assists and supports the body’s natural daily detox process.?Plus, the refreshing, summery scent is a bold minty citrus with fresh and uplifting basil, peppermint and orange essential oils (it may be marketed for men, but women and teens will love it too).

Superieur Electrolytes Fresh Watermelon Mix

Sourced from real fruits, Superieur Electrolytes’ vitamin C and ionic sea minerals mix is a perfect way to enhance summer activities. The powder, which you can toss in your water bottle each morning, takes advantage of real-food-extracted vitamin C from acerola berry to give an immune-boosting punch?lab-made ascorbic acid found in other formulas isn?t the complete vitamin and therefore can?t give you the same effect.?Bamboo extract, rich in the mineral silica, is a antioxidant that can help contribute to healthy skin, hair and nails. Ionic sea minerals, which contain essential electrolytes like magnesium and other trace minerals, help the body repair and replenish, whether you?ve just completed a workout or you?ve been sweating at the beach all day.