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Trend Report: Beauty Goes Minimal

Complicated skincare is a thing of the past as we head into 2020. Gone are the 12-step routines of the Korean skincare trend and in its place are multipurpose products that do double, triple or quadruple dutyβ€”in less time. Meet a few of the Opal Avenue brands leading the pack in our latest Trend Report. […]

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Trend Report: Back to School Tools

With back-to-school just around the corner (or in full swing, depending on your locale), brands are stepping up to provide multi-purpose, dual-use and easy-to-use products that make a fast impact post-summer. The launch into the busy school-year fall season requires streamlined, proactive products that make life a little bit easier, without compromising on your #BetterBeauty […]

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Trend Report: Plastic-Free July for a Healthier Planet

Every year, eight million metric tons of plastics enter our oceans, on top of the estimated 150 million metric tons that currently circulate the world’s marine environments. It’s overwhelming?but it can be reversed. That’s part of the reason brands are opting in to more sustainable packaging that avoids single-use plastics and ultimately makes for a […]

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Trend Report: Hair’s the Deal

One aspect of cleaner, greener, better beauty that many converts struggle to find favorite replacements for is in the haircare category. From shampoo and conditioner to styling and treatments, haircare options are fewer and further between than the plethora of skincare choices we’ve seen explode onto the market in the last five years. But, thankfully, […]

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Trend Report: Botanical Bliss

In the age of #betterbeauty, brands have taken a deep dive into some of the planet’s best resources: plants. From plant-derived to whole plant extracts, the rise in botanical ingredients is creating a tsunami of products that embrace the power of plants. Brands are utilizing botanical ingredients to create products that rejuvenate and repair skin […]

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Trend Report: Conscious Beauty and Wellness

Sustainability and being environmentally conscious have risen to the forefront of the cultural conversation as climate change garners more scientific evidence and as things like tropical storms increase in severity and frequency. There’s no doubt that the impact of our human habits on the planet are becoming more and more visible. Natural beauty and wellness […]

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Trend Report: Beauty As Wellness

                            With ingredients taking the spotlight for healthy beauty brands, it’s no wonder a few lines have taken it further, and began to incorporate overall wellness into their ethos. It’s not just about what smells lovely, looks pretty and feels good?it’s about […]

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Trend Report: Scent-sory Experiences

Synthetic fragrance is one of the most potentially hazardous ingredients you can find in conventional cosmetics and personal care products. Why? Because in the United States, fragrance falls under trade secret laws that prevent companies from having to reveal their proprietary formulas?which means the term “fragrance” or “parfum” can contain hundreds of synthetic chemical components, […]

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Trend Report: Products to Enhance Your Summer Experience

Seasonal eating is all the rage, but what about seasonal skincare and personal care products? Taking advantage of nontoxic beauty that enhances your summer experience is what this season is all about. From fruit-infused skincare to natural deodorant that utilizes fresh scents, let’s take a closer look at Opal Avenue brands that bring seasonality to […]