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Trend Report: Back to School Tools

With back-to-school just around the corner (or in full swing, depending on your locale), brands are stepping up to provide multi-purpose, dual-use and easy-to-use products that make a fast impact post-summer. The launch into the busy school-year fall season requires streamlined, proactive products that make life a little bit easier, without compromising on your #BetterBeauty […]

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Trend Report: Plastic-Free July for a Healthier Planet

Every year, eight million metric tons of plastics enter our oceans, on top of the estimated 150 million metric tons that currently circulate the world’s marine environments. It’s overwhelming?but it can be reversed. That’s part of the reason brands are opting in to more sustainable packaging that avoids single-use plastics and ultimately makes for a […]

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Trend Report: Hair’s the Deal

One aspect of cleaner, greener, better beauty that many converts struggle to find favorite replacements for is in the haircare category. From shampoo and conditioner to styling and treatments, haircare options are fewer and further between than the plethora of skincare choices we’ve seen explode onto the market in the last five years. But, thankfully, […]

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Trend Report: Botanical Bliss

In the age of #betterbeauty, brands have taken a deep dive into some of the planet’s best resources: plants. From plant-derived to whole plant extracts, the rise in botanical ingredients is creating a tsunami of products that embrace the power of plants. Brands are utilizing botanical ingredients to create products that rejuvenate and repair skin […]

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Retail Reflections: How Can I Motivate My Team When It Comes To Retail Selling?

It?s the $1000 question that is always on store owner & manager?s minds and generates a huge topic of discussion. Throwing their hands up in defeat, I?ve heard business owners say: ?I have tried everything to get them engaged.? ?I give commission but no one cares.? ?I have created contests but it?s always the same […]

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Brand Spotlight: Why Social Responsibility Matters to Mouthcare Line The Humble Co.

Mouthcare is a segment of the personal care industry that sometimes gets overlooked in the switch from conventional to better beauty. But you could argue that it’s more important to have clean, safe toothpaste, and a sustainable toothbrush than is it to have nontoxic foundation. The Humble Co., an innovative brand that bases its products […]