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Trend Report: Plastic-Free July for a Healthier Planet

Every year, eight million metric tons of plastics enter our oceans, on top of the estimated 150 million metric tons that currently circulate the world’s marine environments. It’s overwhelming?but it can be reversed. That’s part of the reason brands are opting in to more sustainable packaging that avoids single-use plastics and ultimately makes for a healthier planet. During Plastic-Free July, we wanted to highlight a few #BetterBeauty brands that have taken the sustainability, plastic-free need to heart, creating products that are safer and better for the planet, all while being effective for consumers. Here are four Opal Avenue brands doing their part year-round to protect and renew the planet with environmentally friendly ingredients and packaging.

Lunette Reusable Menstrual Cup

Not only is the Lunette Reusable Menstrual Cup zero-waste, but the box the cup comes in is 100 percent compostable. You won’t find any plastic here?the clear, see-through window on the box is actually made of wood pulp, and the cup itself is made of soft, medical-grade silicon, which is BPA and chemical free. On top of saving menstruating humans money by being reusable for several years, the Lunette Cup is a winning vote for the environment, and helps us stay plastic-free for more than July.

The Humble Co. Chewing Gum

This chewing gum from The Humble Co. is brought to you by dentists who care about your oral health, the environment and children in need of oral care. Did you know that conventional gums often contain fillers, including plastics, in their formulas? Skip the plastic and try The Humble Co.’s gum, which is instead made from trees like birch and acacia. It’s naturally good for your teeth and breath, and includes nothing artificial, and no added sugar. The packaging is eco-friendly and can be thrown out with the organic trash. It’s a win-win-win, for consumers, the planet and our communities.

Green & Gorgeous Organics’ Aerosol-Free Dry Shampoo Dispenser

A glass + stainless steel dry shampoo dispenser is genius in the world of aerosol sprays that both utilize plastics in their packaging and contain harmful, potentially hazardous ingredients in their formulas. Green & Gorgeous Organics is paving the way for a safer, more sustainable option with its aerosol-free dry shampoo dispenser. Add to it that the brand’s dry shampoo is housed in recyclable cardboard containers, and you’re looking at innovative, plastic-free products making waves in the #BetterBeauty industry.

Meow Meow Tweet’s Lip Balm + Deodorant Sticks

Meow Meow Tweet is a brand with sustainability at its core. Since its inception, MMT has led the industry in unique, accessible formulas and planet-friendly packaging. Their vegan lip balms and deodorants are both housed in biodegradable cardboard tubes, meaning that they’ll disintegrate into products like water and carbon dioxide as micro-organisms in the soil go after them. They’re plastic-free, and much safer to use in the long-term, for both health and environmental reasons. Bonus? They smell incredible and they’re super effective. Another win for consumers and the planet.


Interested in other trends in #BetterBeauty? Read about the influx of beautiful, nontoxic haircare that’s making manes soft, shiny and manageable.


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Trend Report: Hair’s the Deal

One aspect of cleaner, greener, better beauty that many converts struggle to find favorite replacements for is in the haircare category. From shampoo and conditioner to styling and treatments, haircare options are fewer and further between than the plethora of skincare choices we’ve seen explode onto the market in the last five years. But, thankfully, brands are noticing that hole in better beauty offerings and they’re stepping up. With new formulas (think shampoo bars) and innovative ingredients, these Opal Avenue brands are leaning into the need for safer, more natural haircare options.

Loving Culture Hair Oil

This elegantly crafted, invigorating, transformative and versatile holistic hair oil is made to moisturize, promote healthy hair growth and elasticity, and prevent damage against heat, chemicals and natural elements. It’s a uniquely derived oil blend that’s also nutrient dense in composition, rich in vitamins B,C and E, plus omega fatty-acids. Potent extracts such as cayenne pepper and cinnamon have been combined to nourish, revitalize and protect hair follicles and scalp. These anti-inflammatory ingredients have properties that can help to restore moisture, too. The best part? All the ingredients are sustainably sourced and USDA certified organic. Plus, the formula’s argan oil is fair trade, and Loving Culture seeks to ensure that the standards of sourcing of this highly desirable oil are ethical.

Meow Meow Tweet Shampoo Bar

With a rich lather and its sweet, herbal scent, this unique bar soap was formulated to nourish your hair?but it can be used on the whole body too! Rich avocado oil and aloe vera condition and soften, while rosemary and hops flowers promote shiny, bright hair and scalp health. Without a bottle, it’s got a lesser carbon footprint than your standard shampoo, too, making it hair and environmentally friendly.

Katari Beauty Hair Masque

Sometimes hair doesn’t need deep conditioning. It needs growth, health and a good cleanse, which can be great for strengthening hair follicles and boosting volume. This is what Katari Beauty’s Argil Hair Masque does with one powerful ingredient, 100 percent pure Tunisian green clay, which is chock full of minerals like iron, magnesium, calcium, organic plant matter and dozens of trace minerals. It cleanses the scalp well, without stripping skin’s natural oils or hair color, and goes deep to nourish the epidermis and help with healthy hair growth. It can do all of this while also helping to preserve and nurture hair’s pigment. It’s a powerful, natural, bio-organic hair treatment hand-picked in the Atlas Mountains of Tunisia.

HeathNaturally Hemp Softgels

HealthNaturally?’s Hemp Oil Softgels contain a full array of botanicals, providing essential fatty acids including omega 3, omega 6, GLA, SDA and vitamin E, that can help strengthen strands from the inside out. These vegan, gluten-free softgels support recovery from exercise-induced inflammation, and management of normal, everyday stressors?all of which can help regulate hair loss. Hemp oil helps promote homeostasis and an overall reduction of stress in the body, and untreated stress can result in hair loss. By adding hemp into a regular routine, locks can flourish.

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Trend Report: Botanical Bliss

In the age of #betterbeauty, brands have taken a deep dive into some of the planet’s best resources: plants. From plant-derived to whole plant extracts, the rise in botanical ingredients is creating a tsunami of products that embrace the power of plants. Brands are utilizing botanical ingredients to create products that rejuvenate and repair skin for a few reasons.

First, plant-sourced ingredients are more bio-available and recognizable by our bodies. They’re easier to access and therefore, we can reap the benefits from them easier because our bodies know how to convert them. Secondly, botanical ingredients are just what consumers want. We’re seeing an increase in knowledge and demand for cleaner ingredients, and plants can do the heavy lifting that big brands used to rely on synthetic ingredients for.

With all that in mind, let’s take a look at a few Opal Avenue brands that are ahead of their time. They’ve been using botanical ingredients from the beginning and they’re not just capitalizing on the trend. Here are seven of our featured products that lead the pack in botanical beauty bliss.

Basd Mint Body Scrub

This natural, organic, coffee-based exfoliator is rich in vitamins and natural oils to leave you feeling smooth and soft. The coffee is chock-full of antioxidants, and its caffeine can help perk up dull skin. Sweet almond oil, naturally high in vitamins E and A, rounds out the plant ingredients, while peppermint oil, with its refreshing and uplifting scent, makes it a must-have for mornings. It’s all like a mint mocha for your body.

Bushel & a Peck Baby Body Balm

Organic, plant-based ingredients of shea butter, coconut oil and red raspberry seed oil deeply moisturize in this Baby Balm intended for use on the little ones. It was designed to utilize those plants to aid in the restoration of dry skin on children and calm sore baby bottoms from diaper rash.

A light blend of essential oils coriander, geranium, palmarosa, lavender, ylang ylang, Roman chamomile and others, envelope and cradle the skin gently, invoking a sense of tranquility, calmness and positivity, all while being soothing and beneficial to skin, thanks to their plant powers.

Ellie Bianca Luxe Immortelle Serum

Especially good for well-cared for skin, this serum is a blend of the purest and most nutrient-dense plant oils to leave your skin looking balanced, refreshed and glowing. One to two drops of this luxurious serum is all needed to put your best face forward, thanks to the healing properties of ingredients like tamanu oil, seabuckthorn extract and immortelle oil, one of the most powerful plant essences.

Full Unicorn Gemstone Resurfacing Treatment

Juicy papaya and pineapple enzymes gently slough away dead skin cells, while hexagonal gemstone micro-crystals work to build collagen in this treatment meant to enhance and refine skin. Thanks to multi-fruit AHAs, fine lines and wrinkles, and an uneven complexion and skin tone can be things of the past. These natural enzymes from fruits help skin cells turnover, and can help reveal more glowing and younger-looking skin. 

Modicum Birch Tree Spritz

The entire Modium line harnesses the power of birch tree, which infuses skin cells with essential nutrients, promotes cellular regeneration and restores skin’s vitality. Birch water and hyaluronic acid provide continual hydration, pulling out each plant’s superpowers, and focusing them on skin. Aloe and rose otto are known for their regenerating and antibacterial properties too, which can leave skin with less redness and irritation, on top of intense hydration.

Nelum Botanics Herbal Salve

Earthy, vibrant and soft jade colored, this is best-selling product is loved for the amazing relief it provides against cuts, bites, dry patches and pimples. Where does the relief come from? Plants! Essential oils with proven healing and rejuvenating properties, blended with emollient plant oils and butters make this a must-carry everywhere you go. It can help to relieve pain and itching, and it can support cell repair while nourishing skin with amino acids, antioxidants and vitamins?all derived from powerful plants.

Prim Botanicals Flor Obscura

Totally tantalizing, Flor Oscura is a voluptuous blend of pure essential oils like wild rose, warm sandalwood and deep amber. Spicy, seductive and completely intoxicating, Flor Oscura always leaves a lasting impression. And it does that without the synthetic fragrances that can contain hazardous ingredients. Instead, it blends the scents of plant oils to create not only a beautiful scent to remember, but also to remind us that even our most superficial products should be working for us, not against us.

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Trend Report: Conscious Beauty and Wellness

Sustainability and being environmentally conscious have risen to the forefront of the cultural conversation as climate change garners more scientific evidence and as things like tropical storms increase in severity and frequency. There’s no doubt that the impact of our human habits on the planet are becoming more and more visible. Natural beauty and wellness brands have been among the first to not just acknowledge that impact, but to also make changes to their products to become more environmentally friendly. It started with ingredients, and now it’s grown to packaging, preservatives and more. These are the Opal Avenue brands that keep innovating to ensure sustainability for both their products and the planet.

Meow Meow Tweet

Since its inception, vegan brand Meow Meow Tweet has been incredible environmentally conscious. From reducing its environmental impact by using only vegan ingredients to changing its lip balm tubes from plastic to the more easily bio-degradable cardboard, this brand is doing its part to ensure that it leaves the planet better than it found it.

Primal Derma

On the flip side of vegan, Primal Derma embraces the age-old idea that the cycles of life and death feed each other?and we can’t escape them. Grass-fed beef tallow, the brand’s superhero ingredient, has an at least 17,000 year pedigree of being used in skincare because its molecular structure is so similar to that of human skin. When ethically raised, this ingredient is a nod to sustainability, holding close the idea of using all parts of an animal, and not wasting anything.


BRAID’s product line promotes the healing properties found in nature so you never have to worry about harmful chemicals, preservatives or fillers running into our waterways or seeping into our earth. Their team is also passionate about providing pure beauty and wellness that gives back. For every product sold, BRAID gives to life changing supplies, mentorship and aid for homeless children. It’s note just about what the products themselves can do to impact the world, but how the ethos of the brand can create long-term change.

Katari Beauty

Katari products are clean, ancient, sustainable and responsible. Its founder sources every single ingredient all the way to its origin, while sharing stories of people behind it all. The brand packages its single ingredients in glass containers because it doesn’t like plastic. Its founder is also already working hard on the brand’s next generation of packaging to make an even smaller waste-print. The team upcycles every scrap of paper and cardboard its receives, and reuses all it can for a cleaner, better and simpler world.

Lunette Menstrual Cup

It’s been estimated that a woman will throw away between 250 and 300 pounds of tampons, pads and other sanitary products in her lifetime. Without adding to the shame surrounding periods, Lunette Menstrual Cup wants to help change that. A medical-grade, silicone, reusable cup, Lunette saves consumers money, keeps sanitary products out of landfills and helps the female reproductive system stay healthy by?collecting fluids rather than absorbing them, keeping your superior interior naturally lubricated and healthy.

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Trend Report: Beauty As Wellness















With ingredients taking the spotlight for healthy beauty brands, it’s no wonder a few lines have taken it further, and began to incorporate overall wellness into their ethos. It’s not just about what smells lovely, looks pretty and feels good?it’s about tapping into the customers’ desire to feel well and do good for their bodies and the planet. These Opal Avenue brands are taking the reigns when it comes to crafting beauty as wellness.

The Humble Co.

Founded by a small group of dentists from different parts of the world, The Humble Co. and Humble Smile Foundation were created from a shared commitment to oral health and an understanding that it?s not necessary to harm our environment just to brush our teeth properly.?Humble Brush has a handle made from 100% biodegradable, sustainably-grown bamboo. The bristles are made of nylon-6 bristles from Dupont. The packaging is eco-friendly, the box and inside wrapper are made from recycled materials, and can be thrown out with the organic trash. The brand’s focus on both good-for-you and good-for-the-planet materials makes it stand out worldwide.

Athena Teas

Athena Teas offers a simple way to integrate pure, single origin teas into a daily routine. Never blended or flavored, the teas express only their natural flavors and characteristics born of varied terroir and exquisite craftsmanship.?Carefully selected from around the world, the brand’s partners grow, harvest and process tea according to traditional methods. By limiting harvest to a few times a year, the tea plants grow slower, allowing beneficial antioxidants to concentrate in the buds and young leaves. That, with the combination of lower levels of caffeine and L-theanine, a natural compound unique to tea that has been prized by humans for thousands of years, are known to relax and focus the mind, giving customers a rich experience.

Cannabliss Organic

Cannabliss Organic skincare is made of naturally rich, full-spectrum hemp oil to provide numerous healing benefits. The line’s herbologist starts with a natural carrier oil as a base and adds powerful Korean herbs like Mulberry bark and panax ginseng to enhance the effectiveness of each product.?The founders believe in a holistic approach to life, and their natural, organic products nurture body and soul so you can be your best, true self, while reaping the benefits of powerful ingredients.


Majka founders developed healthy and convenient products that have been carefully researched and formulated with the finest ingredients. Each product was engineered to provide optimal lactation support and fundamental nutrition for mothers and their babies, giving Mom a way to recharge from the inside out, and helping ensure Baby has the nutrients needed for stable growth.


Mender brings non-gendered design thinking and a passion for botanical healing to their line of CBD bodycare. C0-created by an apothecary and doula well versed in the health benefits of CBD oil, MENDER utilizes rich, organic essential oils, locally sourced California olive oil and high-quality full-spectrum certified, third-party tested CBD extracted from non-GMO, pesticide-free hemp to balance and mend the body, and provide all humankind with healthy bodycare.

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Trend Report: The Man in the Mirror

It’s easy to assume that the beauty industry is propped up by women, especially when a recent survey indicated that millennial women?on average spend around $714 in the category while men only spend about $297 per year. But that doesn’t mean there’s not room for growth for men and women, and as the healthy, safer cosmetics industry expands, so does the chance to reach male consumers in new ways. Their female counterparts might have jumped on the nontoxic personal care bandwagon first, but male customers are ripe for the picking?and that’s why some of the smartest brands are tailoring their latest releases to (or building their bedrock on) unisex products, enticing the man in the mirror. Here are a few Opal Avenue brands leading this trend.

Trend Report:

PLANT Apothecary

The brand describes itself as “organic, unisex skincare and bath goodies for an inclusive audience?in packaging that you won’t mind keeping on view,” and for good reason. The products not only look beautiful in any bathroom, they also aren’t packaged with just the ladies in mind. PLANT’s scent blends are evocative, but not flowery or too sweet, making them accessible and intriguing for males and females alike. The simplicity of the line’s packaging is compounded by the short ingredient lists, easy-to-use instructions and recognizable formulas. Complicated serums that require customers to decipher their use are replaced with all-purpose products that make getting ready every day a snap.

Buck Naked Soap Company

With a recently released men’s line, Buck Naked Soap Company showed its ability to be ahead of the curve on men’s grooming. Products tailored to men’s needs (a shaving soap, a beard growth oil, a beard balm and more) make the brand stand out, and make men feel more comfortable to add to their personal care collection.?Through their small-batch operation, they make high-quality, handcrafted, vegan, cold-process products that are now bringing luxury nontoxic beauty to men and women alike.

SWAY Company

Traditionally, deodorant is one of the trickiest conventional products to ditch?men and women alike are used to anit-perspirants and have a hard time getting on board with the idea of actually experiencing sweat. For men who, on average, sweat more than women, it can be an even more daunting task. Enter SWAY Company’s Underarm Detox Kit for Men,?formulated with a special blend of organic, raw apple cider vinegar and natural ingredients. It works by restoring and maintaining the pH balance of underarms, which prevents odor-causing bacteria from thriving. And it’s scented with?W. Indian Sandalwood and Clary Sage for men, making the swap that much more appealing.


While it may seem like a flowery and fruity set of formulas, the unisex nature of all Thesis beauty products make it stand out. Face oils and mists that utilize herbs and botanicals dig down to the effectiveness of natural ingredients, and entice anyone looking for high-quality, potent ingredients. Its line of unscented products is particularly friendly to male customers, and makes it easy for families with different skin types or needs to streamline their purchases, focusing on one line that work for everyone.

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Trend Report: Products to Enhance Your Summer Experience

Seasonal eating is all the rage, but what about seasonal skincare and personal care products? Taking advantage of nontoxic beauty that enhances your summer experience is what this season is all about. From fruit-infused skincare to natural deodorant that utilizes fresh scents, let’s take a closer look at Opal Avenue brands that bring seasonality to the forefront.

Harmony + Blossom Jasmine & Sea Salt Hair Mist

This new natural sea salt hair texturizing mist is enriched with aloe vera to hydrate hair, and jasmine floral water to freshen and nourish each strand of hair. It’s naturally fragrant with a beautiful scent that also brings vitality to flat, limp hair, leaving it looking fresh and voluminous. The combination of water, jasmine floral water, and Atlantic sea salt work together to give you effortless, beach-ready waves while the aloe vera soothes the scalp and tames frizz. While we love it for summery beach waves, it can be used to enhance strands all year round.

Thesis Facial Mask Strawberry Dessert

Formulated with real organic strawberries, this dry to wet mask provides full antioxidant benefits with each application. Strawberries provide protection for your skin, have soothing properties, tighten pores and gently exfoliate, helping get rid of breakouts, blemishes and clogged pores. Truly natural and organic luscious ingredients brighten, detoxify and clarify skin with fresh, summery fruits. Especially beneficial for dry, blemished, tired skin and any complexion in need of an extra vitamin boost, Thesis’ Strawberry Dessert mask is rich in anti-aging antioxidants, organic acids and natural vitamins. Applied regularly, this mask helps skin cope with blemishes and signs of environmental and sun damage, and improves skin?s tone, texture and appearance.

Cleo & Coco Men’s Basil Mint Natural Deodorant

Not just for women, this trend highlights products for men as well, like Cleo & Coco’s Men’s Basil Mint Natural Deodorant. Gentle enough to be used daily, this nontoxic deodorant is formulated with coconut-derived activated charcoal and bentonite clay magnets that naturally draw out and eliminate odor-causing toxins, bacteria and wetness. It assists and supports the body’s natural daily detox process.?Plus, the refreshing, summery scent is a bold minty citrus with fresh and uplifting basil, peppermint and orange essential oils (it may be marketed for men, but women and teens will love it too).

Superieur Electrolytes Fresh Watermelon Mix

Sourced from real fruits, Superieur Electrolytes’ vitamin C and ionic sea minerals mix is a perfect way to enhance summer activities. The powder, which you can toss in your water bottle each morning, takes advantage of real-food-extracted vitamin C from acerola berry to give an immune-boosting punch?lab-made ascorbic acid found in other formulas isn?t the complete vitamin and therefore can?t give you the same effect.?Bamboo extract, rich in the mineral silica, is a antioxidant that can help contribute to healthy skin, hair and nails. Ionic sea minerals, which contain essential electrolytes like magnesium and other trace minerals, help the body repair and replenish, whether you?ve just completed a workout or you?ve been sweating at the beach all day.

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Trend Report: 360 Degrees of Wellness for Mother’s Day

Stocking up on incredible Mother’s Day gifts is a retailer’s task this time of spring. With so much going on in the realm of Mom, how do you stand out? We’re seeing a significant increase in presents that represent more than just a token. Instead, gifts that encourage self-care and wellness are taking the lead this year. With a focus on pampering Mom holistically, let’s dive deep into a few Opal Avenue brands that bring 360-degree wellness for Mother’s Day to the forefront.

Poethique Skincare

Po?thique (po-eth-eek) is inspired by the vast knowledge of natural beauty ingredients that has been collected and refined over the ages by women of all cultures, across the world. The brand sources its ingredients from diverse locations all around the world, from the rainforests of Australia to the heart of India.?They then combine these prized ingredients with their green chemistry expertise to create products that are effective, toxin-free and incredibly indulgent. Po?thique products work especially well on sensitive skin, and with regular use, the line encourages skin to return to its natural healthy state?glowing and balanced. Opal Avenue recommends for Mom:?Radiance Boosting Serum

Athena Teas

Athena Teas offers a simple way to integrate pure, single origin teas into your daily routine. Never blended or flavored, the brand’s teas express only their natural flavors and characteristics born of varied terroir and exquisite craftsmanship.?Carefully selected from around the world, Athena Teas’ partners grow, harvest and process tea according to traditional methods. By limiting harvest to a few times a year, the tea plants grow slower, allowing beneficial antioxidants to concentrate in the buds and young leaves. Opal Avenue recommends for Mom: Spring Oolong

Moon & Jai

A conscious lifestyle brand that creates elegant tools to inspire personal transformation, intentional living, connection to ritual and dwelling in magic, Moon & Jai brings beautiful kits into your world. They refresh your home with a clean scent, add antiviral and antibacterial elements, change the ionic composition of the air to bring in more negative ions, and clear your space energetically. Each kit, focused on a specific purpose, taps into the love and energy you need to manifest your biggest dreams.?Opal Avenue recommends for Mom: LOVE Kit

sundays Nail Polish

Featuring high quality, pure ingredients, sundays nontoxic nail polish line puts Mom’s health, happiness and well-being first, without compromising a luxurious, long-lasting finish.?sundays 10-free nail polish is formulated without the 10 hazardous chemical additives commonly found in nail polish. Plus, the line is proudly cruelty free and vegan, and never tests on animals or uses animal by-products. It brings beautiful, classic colors with a trendy twist to the nontoxic nails realm. Opal Avenue Recommends for Mom: No. 7, a rose beige

Learn more about Opal Avenue brands and how they?re bringing #betterbeauty to the world at?