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Trend Report: Back to School Tools

With back-to-school just around the corner (or in full swing, depending on your locale), brands are stepping up to provide multi-purpose, dual-use and easy-to-use products that make a fast impact post-summer. The launch into the busy school-year fall season requires streamlined, proactive products that make life a little bit easier, without compromising on your #BetterBeauty standards. Here are four Opal Avenue brands ready to guide customers into the school year with back to school tools you’ll want to keep nearby year-round.

Terra and Co. Sustainability Oral Care Set

After all those sweet summer treats (did anyone else indulge in lots of ice cream this season?), getting oral health back in balance is a must. Terra and Co. has the answer with its ultimate teeth whitening set, in their signature “Sustainable is the New Black” bag, made from recycled plastic bottles. The set includes the full spectrum of their natural, healthy oral care: Brilliant Black Oil Pulling Ayurvedic oil made with activated charcoal and peppermint essential oil; Brilliant Black Activated Charcoal Toothpaste for whitening and removing tartar; a biodegradable bamboo toothbrush; and Brilliant Black Zero Waste Dental Floss, with naturally occurring anti-bacterial properties that effectively removing buildup a toothbrush can’t reach.

Full Unicorn’s Gemstone Resurfacing Treatment

Post-summer skin feeling a little, well, meh? With the inevitable outdoor time summer brings also comes the potential for sun damage and dullness, as well as dehydration. Enter Full Unicorn’s Gemstone Resurfacing Treatment made with juicy papaya and pineapple enzymes that gently slough away dead skin cells, helping to reveal brighter, more glowy skin. Hexagonal gemstone micro-crystals also work to build collagen, while multi-fruit AHA’s go to work on fine lines and wrinkles, helping to even out your complexion and skin tone. Then, a boost of hyaluronic acid draws moisture into skin as it helps build elasticity, so you can wave bye bye to dull, dry skin.

Who doesn’t need an all-purpose beauty balm that doubles as a quick-soothing treatment? Ouli’s Ointment All-Purpose Beauty Balm is truly multi-use. It works just as well as skip prep for makeup application as it does mixed with tinted powder to create a creamy foundation. It also helps soothe dry skin, eczema and psoriasis, and can help decrease irritation, redness and itching. It’s the perfect purse companion for busy back-to-school days (or full-on weekend errand days).

Nelum Botanics Rose & Geranium Aqua Vitae Rejuvenating Toner

Aging with grace can be challenging if you live in a harsh environment like a bustling city. To help ease into the natural course of life, with grace and gratitude, Nelum Botanics created the Aqua Vitae Rejuvenating Toner  for mature skin. This delicate blend of organic rose and organic geranium essence, botanical extracts and pro-vitamins works with you, and not against you, as it supports skin’s elasticity and beautifies skin tone. It’s a perfect addition to a fall skincare routine, when the busy season picks up and skin could use a boost.

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Trend Report: Plastic-Free July for a Healthier Planet

Every year, eight million metric tons of plastics enter our oceans, on top of the estimated 150 million metric tons that currently circulate the world’s marine environments. It’s overwhelming?but it can be reversed. That’s part of the reason brands are opting in to more sustainable packaging that avoids single-use plastics and ultimately makes for a healthier planet. During Plastic-Free July, we wanted to highlight a few #BetterBeauty brands that have taken the sustainability, plastic-free need to heart, creating products that are safer and better for the planet, all while being effective for consumers. Here are four Opal Avenue brands doing their part year-round to protect and renew the planet with environmentally friendly ingredients and packaging.

Lunette Reusable Menstrual Cup

Not only is the Lunette Reusable Menstrual Cup zero-waste, but the box the cup comes in is 100 percent compostable. You won’t find any plastic here?the clear, see-through window on the box is actually made of wood pulp, and the cup itself is made of soft, medical-grade silicon, which is BPA and chemical free. On top of saving menstruating humans money by being reusable for several years, the Lunette Cup is a winning vote for the environment, and helps us stay plastic-free for more than July.

The Humble Co. Chewing Gum

This chewing gum from The Humble Co. is brought to you by dentists who care about your oral health, the environment and children in need of oral care. Did you know that conventional gums often contain fillers, including plastics, in their formulas? Skip the plastic and try The Humble Co.’s gum, which is instead made from trees like birch and acacia. It’s naturally good for your teeth and breath, and includes nothing artificial, and no added sugar. The packaging is eco-friendly and can be thrown out with the organic trash. It’s a win-win-win, for consumers, the planet and our communities.

Green & Gorgeous Organics’ Aerosol-Free Dry Shampoo Dispenser

A glass + stainless steel dry shampoo dispenser is genius in the world of aerosol sprays that both utilize plastics in their packaging and contain harmful, potentially hazardous ingredients in their formulas. Green & Gorgeous Organics is paving the way for a safer, more sustainable option with its aerosol-free dry shampoo dispenser. Add to it that the brand’s dry shampoo is housed in recyclable cardboard containers, and you’re looking at innovative, plastic-free products making waves in the #BetterBeauty industry.

Meow Meow Tweet’s Lip Balm + Deodorant Sticks

Meow Meow Tweet is a brand with sustainability at its core. Since its inception, MMT has led the industry in unique, accessible formulas and planet-friendly packaging. Their vegan lip balms and deodorants are both housed in biodegradable cardboard tubes, meaning that they’ll disintegrate into products like water and carbon dioxide as micro-organisms in the soil go after them. They’re plastic-free, and much safer to use in the long-term, for both health and environmental reasons. Bonus? They smell incredible and they’re super effective. Another win for consumers and the planet.

 

Interested in other trends in #BetterBeauty? Read about the influx of beautiful, nontoxic haircare that’s making manes soft, shiny and manageable.