Posted on

Trend Report: Beauty As Wellness















With ingredients taking the spotlight for healthy beauty brands, it’s no wonder a few lines have taken it further, and began to incorporate overall wellness into their ethos. It’s not just about what smells lovely, looks pretty and feels good?it’s about tapping into the customers’ desire to feel well and do good for their bodies and the planet. These Opal Avenue brands are taking the reigns when it comes to crafting beauty as wellness.

The Humble Co.

Founded by a small group of dentists from different parts of the world, The Humble Co. and Humble Smile Foundation were created from a shared commitment to oral health and an understanding that it?s not necessary to harm our environment just to brush our teeth properly.?Humble Brush has a handle made from 100% biodegradable, sustainably-grown bamboo. The bristles are made of nylon-6 bristles from Dupont. The packaging is eco-friendly, the box and inside wrapper are made from recycled materials, and can be thrown out with the organic trash. The brand’s focus on both good-for-you and good-for-the-planet materials makes it stand out worldwide.

Athena Teas

Athena Teas offers a simple way to integrate pure, single origin teas into a daily routine. Never blended or flavored, the teas express only their natural flavors and characteristics born of varied terroir and exquisite craftsmanship.?Carefully selected from around the world, the brand’s partners grow, harvest and process tea according to traditional methods. By limiting harvest to a few times a year, the tea plants grow slower, allowing beneficial antioxidants to concentrate in the buds and young leaves. That, with the combination of lower levels of caffeine and L-theanine, a natural compound unique to tea that has been prized by humans for thousands of years, are known to relax and focus the mind, giving customers a rich experience.

Cannabliss Organic

Cannabliss Organic skincare is made of naturally rich, full-spectrum hemp oil to provide numerous healing benefits. The line’s herbologist starts with a natural carrier oil as a base and adds powerful Korean herbs like Mulberry bark and panax ginseng to enhance the effectiveness of each product.?The founders believe in a holistic approach to life, and their natural, organic products nurture body and soul so you can be your best, true self, while reaping the benefits of powerful ingredients.


Majka founders developed healthy and convenient products that have been carefully researched and formulated with the finest ingredients. Each product was engineered to provide optimal lactation support and fundamental nutrition for mothers and their babies, giving Mom a way to recharge from the inside out, and helping ensure Baby has the nutrients needed for stable growth.


Mender brings non-gendered design thinking and a passion for botanical healing to their line of CBD bodycare. C0-created by an apothecary and doula well versed in the health benefits of CBD oil, MENDER utilizes rich, organic essential oils, locally sourced California olive oil and high-quality full-spectrum certified, third-party tested CBD extracted from non-GMO, pesticide-free hemp to balance and mend the body, and provide all humankind with healthy bodycare.