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Trend Report: Conscious Beauty and Wellness

Sustainability and being environmentally conscious have risen to the forefront of the cultural conversation as climate change garners more scientific evidence and as things like tropical storms increase in severity and frequency. There’s no doubt that the impact of our human habits on the planet are becoming more and more visible. Natural beauty and wellness brands have been among the first to not just acknowledge that impact, but to also make changes to their products to become more environmentally friendly. It started with ingredients, and now it’s grown to packaging, preservatives and more. These are the Opal Avenue brands that keep innovating to ensure sustainability for both their products and the planet.

Meow Meow Tweet

Since its inception, vegan brand Meow Meow Tweet has been incredible environmentally conscious. From reducing its environmental impact by using only vegan ingredients to changing its lip balm tubes from plastic to the more easily bio-degradable cardboard, this brand is doing its part to ensure that it leaves the planet better than it found it.

Primal Derma

On the flip side of vegan, Primal Derma embraces the age-old idea that the cycles of life and death feed each other?and we can’t escape them. Grass-fed beef tallow, the brand’s superhero ingredient, has an at least 17,000 year pedigree of being used in skincare because its molecular structure is so similar to that of human skin. When ethically raised, this ingredient is a nod to sustainability, holding close the idea of using all parts of an animal, and not wasting anything.


BRAID’s product line promotes the healing properties found in nature so you never have to worry about harmful chemicals, preservatives or fillers running into our waterways or seeping into our earth. Their team is also passionate about providing pure beauty and wellness that gives back. For every product sold, BRAID gives to life changing supplies, mentorship and aid for homeless children. It’s note just about what the products themselves can do to impact the world, but how the ethos of the brand can create long-term change.

Katari Beauty

Katari products are clean, ancient, sustainable and responsible. Its founder sources every single ingredient all the way to its origin, while sharing stories of people behind it all. The brand packages its single ingredients in glass containers because it doesn’t like plastic. Its founder is also already working hard on the brand’s next generation of packaging to make an even smaller waste-print. The team upcycles every scrap of paper and cardboard its receives, and reuses all it can for a cleaner, better and simpler world.

Lunette Menstrual Cup

It’s been estimated that a woman will throw away between 250 and 300 pounds of tampons, pads and other sanitary products in her lifetime. Without adding to the shame surrounding periods, Lunette Menstrual Cup wants to help change that. A medical-grade, silicone, reusable cup, Lunette saves consumers money, keeps sanitary products out of landfills and helps the female reproductive system stay healthy by?collecting fluids rather than absorbing them, keeping your superior interior naturally lubricated and healthy.