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Trend Report: How Brands Are Embracing Beauty From the Inside Out

Beauty from the Inside Out

You can always count on the ethical, clean beauty movement to be at the helm of wellness trends. Brands that care about their ingredients also care about how each product impacts our whole being, instead of being focused on performance at a surface level. Yes, we want that lipstick to have a matte finish, but not at the cost of accidentally swallowing hazardous chemicals that might be linked to lupus.

As awareness of what we put on our bodies rises, so does the understanding of how what we put in our bodies shows up on the outside. Healthy, glowing skin is a reflection of the inner workings of our bodies, from gut and reproductive health to hydration and stress levels. Opal Avenue brands are at the forefront of the beauty-from-the-inside-out trend, and these four brands are leading the pack.

Inner Hydration: Superieur Electrolytes

Superieur Electrolytes is in front of the pack when it comes to real-sourced drink mixes. The company’s founders realize that wellness stems from how the body can heal, repair and rejuvenate itself. The powder, which you can toss in your water bottle each morning, takes advantage of real-food-extracted vitamin C from acerola berry to give an immune-boosting punch?lab-made ascorbic acid found in other formulas isn’t the complete vitamin and therefore can’t give you the same effect.

Bamboo extract, rich in the mineral silica, is a antioxidant that can help contribute to healthy skin, hair and nails. Ionic sea minerals, which contain essential electrolytes like magnesium and other trace minerals, help the body repair and replenish, whether you’ve just completed a workout or you’re nursing sore muscles. Non-GMO pink Himalayan sea salt contains more than 80 minerals that help balance the body’s pH, which fosters immunity and encourages good digestion.

But what makes Superieur Electrolytes stand out even more is that its formula contains absolutely nothing artificial or unnecessary. It’s gluten-free, vegan and non-GMO. Even its coloring comes from fresh-squeezed citrus!

Reproductive Health: Lunette Menstrual Cup

Lunette Menstrual CupThe women’s movement has helped make menstruation more than just something we talk about in hushed tones with girlfriends in the office bathroom when we run out of tampons. And for good reason: Aunt Flo is a direct link to a woman’s health. It helps women know and understand their bodies, and the trend toward treating the monthly occurrence as more than a nuisance is only growing. Lunette Menstrual Cup supports both the frantic “I’m out of tampons!” event, and the vision for women to take charge of their health from the inside out.

Traditional tampons and pads are made with cotton treated with chlorine bleach, which can create toxic dioxin?a chemical that’s been linked to abnormal tissue growth, immune system suppression and endocrine system disruption. Not really the kind of ingredient you want to have so close to sensitive parts of the female reproductive system on a monthly basis, right?

Lunette eliminates the potential issues with tampon and pad ingredients by providing a safer alternative in its medical-grade silicone menstrual cup. Not only does it help avoid toxins in bleached cotton, but it also provides freedom from carrying around loads of back-up products. Instead, the cup, which comes in multiple sizes, can hold up to 12 hours worth of menstruation, giving women the ability to honor their cycles while still living their dreams. It doesn’t hurt that avoiding endocrine and hormonal disruption can help regulate the body’s reproductive system and create clearer, glowing skin. But, it’s more than beauty from the inside out?it’s a way to empower and support women in their daily lives.

Sleep Support: BRAID Sweet Dreams Room & Linen Spritzer

BRAID Sweet Dreams Room and Linen SpritzerScience backs it: More sleep equals better?cognitive function, and?better looks. Yep?not only does good sleep make your brain work faster and smarter, it also helps your skin repair, leading to that coveted glow. Add to that the fact that chronic lack of sleep is linked to Alzheimer’s and dementia later in life, and those eight hours per night are even more crucial. But with the way our world turns these days, with longer work hours, more screen time, longer to-do lists and more to juggle, a healthy amount of sleep might feel out of reach.

BRAID Sweet Dreams Linen & Room Spritzer can help capitalize on the sleep you do get. Formulated to be safe enough for use on babies, this calming spray settles the nervous system and helps soothe restlessness. Lavender is proven to help you fall asleep faster and stay asleep longer. Chamomile, which has long been regarded as a medicinal herb to promote sleep, also has proven stress-relief effects when inhaled. Sweet orange oil has been shown to reduce anxiety for women during labor, which bodes well for its ability to calm and soothe as you’re drifting to sleep. Together, with distilled water and witch hazel, these essential oils contribute to deeper, longer sleep, and promote beauty form the inside out.

Stress Reduction: Norabloom Organic Lavender Eye Pillow


Chronic stress has been shown to have a number of?negative health impacts, from insomnia to weight gain to an increased risk for heart disease?not to mention impairing the immune and digestive systems as well as the central nervous system. And when it comes to aging, we?ve all heard that worrying will give you wrinkles, and science is beginning to back that up.?When we?re under ongoing stress, it creates that fight-or-flight reaction in an unrelenting way, and as a result, stress chemicals are released into the body. The release of those stress chemicals creates biological changes that can contribute to signs of aging on the skin and in the body.

Norabloom’s Organic Lavender Eye Pillow can help stop that fight-or-flight reaction in its tracks. Lavender helps reduce anxiety, and can help prevent the anticipation of stress, a factor in our bodies producing too much of the stress hormone cortisol, which can impact our cells’ ability to regenerate. It’s also been shown to be effective at combating stress and anxiety after childbirth. Add to that the fact that in order to use the pillow, you actually have to slow down, take a breath and relax, and you’ll be reaching for this pillow on repeat. It can even help reduce stress and tension headaches?pop it in the freezer or microwave and apply to the neck or side of head for quick, medication-free pain relief, and more beauty from the inside out.

Learn more about Opal Avenue brands and how they’re bringing #betterbeauty to the world at